The We Expect ID campaign has expanded its messaging reach with the installation of creative signage reinforcing the message in Gateway Newstands convenience locations throughout the PATH.
The PATH is an extensive, high-traffic below ground pedestrian network encompassing 28 kilometres of walkway which links shopping, services and entertainment facilities.
More than 100,000 people use the PATH daily. It connects to some of Toronto’s major tourist attractions, office towers, subway stations and 1,200 shops and services found along the PATH.
Gateway Newstands is the exclusive newstand retailer in North America’s third largest transit system – the Toronto Transit Commission (TTC).
This signage is yet another excellent example of getting our primary message out to consumers!
To download a PDF file of a PATH map created by the University of Toronto: click here.
For more information on Gateway Newstand locations on the Toronto PATH system: click here.